Employee Benefits Communication
If you’re looking for the best way to inform your employees about their available benefits, Exude is here to help. Our company creates a tailored benefits communication strategy to ensure your team understands what’s available, knows how to enroll and feels called to action.
From in-person or virtual meetings to video presentations and emails, we’re equipped to create a plan aligned with your needs. We communicate clearly to ensure your workforce feels supported, valued and informed about their options.
Our Types of Employee Benefits Communications
Whether you want open enrollment or onboarding solutions, Exude can help you accomplish your goals. We’re experts in communicating employee benefits — when you work with us, we’ll use proven communication techniques to inform, encourage and support your team.
Our specialists get to know you and your business so we can best serve your needs. Explore the different approaches we provide for comprehensive communication strategies.
At open enrollment, Exude’s team will communicate information related to your benefit plans using a method that makes sense for you and your employees. Employees may also schedule private, one-on-one meetings with a dedicated representative to answer questions about open enrollment and support them in the decision-making process.
Instead of the traditional open enrollment process, organizations have the option of hosting it virtually, providing greater flexibility. A well-planned virtual open enrollment will help employees make the best choice for their families and show that you care about their health even when they’re off the clock, something that helps your organization stand out among competitors.
Once we define the appropriate communication strategy for your employees, we can create a 365 customized employee benefits communication campaign for your employees. We use the data we receive from employee service calls to pinpoint areas where your employees can benefit from additional education.
With this comprehensive and ongoing approach to educating and engaging employees, we hope to increase employee understanding of their benefits, encourage them to use their benefits more effectively and ultimately improve their health and well-being.
Here are the key components of a 365 employee benefits communication campaign:
- Planning: Each campaign starts with a planning phase in which your organization’s HR team and our benefits consultant develop a communications plan that outlines the messaging, channels and tactics we should use throughout the year. The plans include a timeline of communications activities, target audience segments and goals.
- Messaging: We draft clear, concise and focused campaign messages showcasing your organization’s key benefits. Our consultant tailors the messaging to your target audience’s needs and interests, using language and examples that are relatable and easy to understand.
- Channels: Our campaigns leverage a variety of communication channels, such as email, social media, intranet, video, webinars and mobile apps. We outline the most effective channels for each target audience segment.
- Tactics: We design your campaign’s tactics to engage your employees and encourage them to take action. Our tactics may include quizzes, challenges, surveys, events and contests. We aim to make learning about benefits fun and interactive, while also encouraging your employees to take advantage of their benefits offerings.
- Metrics and evaluation: We measure your campaign’s success with metrics such as employee engagement, benefit utilization rates and employee feedback. Our specialists use these metrics to evaluate the campaign’s effectiveness and identify areas for improvement.
During a lunch hour, our team can host a live lunch and learn or visit your location to provide needed education. Our will team stay onsite or online after the presentation to help employees one-on-one with specific questions.
We provide our clients and their employees with monthly educational webinars and several topics including mental health, physical fitness, stress management and self-care.
We offer an optional mobile app for open enrollment communication, distribution and education. You can also opt-in for push notifications if you’d like us to send important updates and reminders throughout the year. We customize all our communications to reflect the caliber of your benefits plan.
We understand the critical importance of providing excellent customer service for your employees, which is why we’ve invested heavily in an in-house 24/7 personalized client care team that functions solely as the advocate for each of your employees.
If you choose, you will be assigned a dedicated Client Care Specialist, whom you or your employees can call directly for any and all benefit-related issues. Our advocates are available to answer questions, provide support with educational resources, and strategize resolutions.
As part of our standard benefit offering, we conduct an all employee survey to understand what aspects of your benefits program are valued versus where employees think it needs improvement or where they would prefer different benefits. Depending on your corporate philosophy, your culture, and your employee preferences, Exude will help you design a robust benefit plan offering that meets your goals and retains your talent.
If you would like more in-depth understanding of employee needs beyond their feedback around employee benefit plans, Exude’s human capital consulting practice regularly conducts employee focus groups and engagement studies.
Click here to learn more about Employee Service and Healthcare Advocacy.
The Exude Client Portal is a self-service platform that acts as another employee benefits communication tool and provides valuable features like:
- HR Hotline: Service staffed by HR professionals who are available by phone or email to answer all your HR-related questions
- Resource Library: Easily access relevant content including benefits updates, employee communications, wellness flyers, and much more
- HR Compliance: Create a handbook, review upcoming regulatory changes and required notices, and utilize the OSHA log
- HR Support: Total compensation statements, salary benchmarking, a job description builder, and more to help your HR team
- Learning Management System: Train and onboard employees with this customizable tool
Reasons to Invest in Employee Benefits Communication
Outsourcing a trusted team to handle your benefits communication allows you to focus on your daily operations and alleviate the burden of your HR team’s administrative tasks. Our services offer a way to:
- Inform and engage your workforce: Clearly communicate the available benefits to your employees. Reduce confusion and questions with a staff that feels informed and compelled to enroll in time-sensitive offerings by a deadline.
- Improve employee satisfaction: Encourage employees to take advantage of their available rewards. Enhance overall job satisfaction with employees who feel appreciated and well-taken care of.
- Retain and attract new talent: Increase your team’s overall health, happiness and morale. Build a positive workplace culture that helps keep your workforce motivated and attracts new hires.
- Save time and effort: Eliminate the need to hire more administrative staff or have your team work overtime during the busy enrollment period. Outsource professionals to communicate employee benefits with an approach that aligns with your company culture and fulfills your requirements.
Build Your Benefits Communication Strategy With Exude
Exude is dedicated to helping you create a communication strategy aligned with your brand’s mission and business goals. Our knowledgeable, experienced consultants customize a plan that encompasses your total rewards and utilizes proven ways to motivate, retain and attract your talent.
Review our case studies to see how our clear communication methods have helped several businesses reduce their team’s administrative tasks, boost employee satisfaction and mitigate risks.
Ready to create a plan that works best for you, your employees and your business?